Mahindra Comviva has announced a partnership with Sacom Mediaworks to provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content with short and long format. Sacom Mediaworks is a content aggregator in Middle East and Africa.

Comviva’s Mooditt digital store is a digital marketplace that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt digital store adds value by bringing automated partner management and data analytics, thus enabling seamless content flows to various participants of the ecosystem.

Meanwhile, Sacom Mediaworks’ global content portfolio includes over 10,000 hours of video content spanning genres like feature films, television series, short films, live entertainment events, celebrity chat shows and health and fitness shows.  Sacom produces and distributes content globally and has successfully distributed over 30,000 hours of content to over 40 platforms in 5 continents and 15 languages.  The company has collaborated with number of production houses including local and international content providers, copyright bodies, and artists and consistently works to add newer platforms and markets to optimise its content footprint. Moreover, Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million page views globally.

Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva said, “With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe.  On the other hand content providers, especially small time artists and independent content creators are struggling to maximize reach and dial up monetization.”

He added, “We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies.”

Commenting on the tie-up, Dinesh Gupta, Director, Sacom Mediaworks said, “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra and Bharti Airtel Group, having successfully consolidated their position as market leaders in telecom and mobility solutions domains with presence in 4 continents and 95 countries. We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs and VOD content in Hollywood, Arabic and Bollywood genres for Middle East, Africa, Russia, CIS countries and Asia Pacific. Mooddit digital store addresses the twin problems of reach and discoverability of content and deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences.”