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Over 90% Indians want IoT at home to avoid fear of lights on but only 15% associate IoT with better access to public services, says Tata Communications report

February 23, 2018
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Tata Communications has published its inaugural “India IoT Report”, which reveals that more than 65 per cent Indians suffer anxiety over fear of lights on (FOLO) when they are away from home and believe that connected technology could help alleviate this anxiety. The survey was conducted across 2,000 respondents from 12 Indian cities to gauge people’s awareness levels around the concept of the Internet of things (IoT) and views on its impact on their day-to-day lives.

According to the report, the home is the principal environment where people expect IoT to make a visible and significant difference. Over 90 per cent (91.1 per cent) of those surveyed said they would be keen to experience a reality where IoT devices could make their lives simpler by, for example, being able to monitor and manage their home appliances remotely in real-time.

Speaking on the report, VS. Shridhar, Senior Vice President and Head Internet of Things, Tata Communications, said, “ IoT has the power to make our lives less stressful, fire the engines of productivity, reduce energy consumption, improve healthcare, and create new disruptive business models. Yet, there needs to be a greater awareness of the many ways in which IoT could change society for the better and make it safer too. Greater awareness will help spur demand for new IoT services. At the heart of this emerging super-connected society, which will transform every aspect of people’s lives, will be a new way of conducting life as we know it. We’re calling it the civic operating system or civic OS.”

The report also reveals that Indian consumers are prepared to accept automation of daily chores in their households representing a major shift from ritual to convenience. More than half of the respondents (54.5 per cent) admit to forgetting to stock up on essential groceries such as milk at least once a month, while nearly a quarter (22.7 per cent) confess to running out of such supplies on a weekly basis. Three quarters (75.3 per cent) of those surveyed said they would be excited to invest in a technology that means they never have to worry about re-stocking the fridge with regular supplies themselves.

While men seem to stress more about leaving the lights on than women, both men (51 per cent) and women (50 per cent) believe equally in IoT’s potential to help make their lives simpler when it came to domestic chores.

From a broader societal perspective, respondents cited improved healthcare as a key takeaway (29.1 per cent of respondents pick this as the principal benefit of a world that is completely connected and connectable), closely followed by reducing traffic congestion (28.7 per cent) and lowering pollution levels to protect the environment. 81.2 per cent of respondents agree that it is entirely plausible that they could live in a world where their children’s health records are entirely automated and updated in real time and accessible to a doctor anywhere when required.

Both developed economies and emerging markets are at different life cycles in their rate of adoption of IoT technology.  In India, there is a gradual surge in adoption and a growth in demand across the nation.

While only 14.2 per cent of the respondents are completely aware of the concept of IoT, over a third (34.6 per cent) associate it primarily with smartphones. Only 14.5 per cent of the respondents currently associate IoT with improved public services and fewer than one-in-ten (9.6 per cent) believe IoT could help enhance access to public services.

Commenting on the report, Sumeet Walia, Executive Vice President, Tata Communications, said, “To enable people, businesses and society as a whole to make the most of the truly transformational potential of billions of always connected things, we, at Tata Communications, have laid the foundation for large scale adoption for IoT in India through the creation of the world’s largest IoT network. IoT has the potential to become a genuine public good: a shared resource freely available for the benefit of all. We’ve barely scratched the surface of what’s possible, and will continue to work with our partners and communities to create new innovative devices and applications and help improve lives across the country.”

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