According to a counterpoint research report, itel has emerged as the number one smartphone brand in less than Rs 5,000 price segment for offline channels for Q3 2019. Basis the industry research, under the Rs 5,000 retail price segment in offline channel smartphone brand, 2 out of 3 smartphones were from itel which reiterates brand’s vision of right to progress for its consumer base. In the feature phone segment, itel climbed up to the number two position with 16 per cent market share for its value-added feature phone offerings.

This achievement has been attributed to the brand’s singular objective of democratising technology for mass market consumers making it accessible and affordable. This has been coupled with budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programmes with localised communication approach.

Talking about the success, Arijeet Talapatra, CEO, TRANSSION India, said, “We are proud and delighted to be recognised as the No 1 smartphone brand under sub 5K price segment in offline channel. Having achieved this success within 3 years of our operations in India, we will continue working towards providing best in class experience, and customized mobile solutions to our expanding ‘aspirational customer base’ across the country. The achievement motivates us and reinforces our commitment towards India for democratizing technology for masses and giving them right to progress.”

Meanwhile, Tarun Pathak, associate director at Counterpoint Research, said, “itel in 2019 has registered phenomenal growth of 40 per cent year on year by way of its robust offline retail presence. Its product portfolio offering trendy technological features at affordable price range along with impactful and localised marketing strategy has helped itel top the chart in the sub 5K segment in offline channel. With such a thrust and expansion in product portfolio, we strongly believe that itel will keep its position secured among the top players in the segment.”